THE BILL GOES INTERACTIVE FOR MURDER PLOT (17/09/07)
From Digital Spy:
ITV1
police drama The Bill is to turn viewers into detectives for a series
of interactive episodes.
During the three-part special entitled 'Target',
the Sun Hill team will undertake one of their biggest investigations when a
high-profile politician and a respected religious leader are shot dead at a
'Rock Against Racism' concert.
With the race on to catch the killer, Superintendent
John Heaton (Daniel Flynn) is rocked to the core when he realises that he
could have been one of the intended targets.
As the plot progresses, viewers will be able to locate clues scattered around
the internet as well as view unseen CCTV footage on a dedicated YouTube channel.
The interactive incident room will be launched after the first episode has
aired.
Of the venture, Executive Producer Johnathan Young said: "We are driving
home the interactive element to this fantastic three-parter and The Bill
is always looking at new ways of using new media to promote various storylines.
"This is the first time viewers can utilise The Bill's website and
other fictional sites to create their very own virtual incident room, seek out
and gather extra clues which have not been seen on screen."
He added: "The Bill will be continuing to use the interactive
element for future storylines in the coming months."